Changes to social again? Oy Vey…
Just when you started to feel like you had a handle on Instagram and all the features it has to offer, a new press release comes out and MANY more changes are about to drop… AH!!!
Instagram's CEO announced the platform will no longer be a photo-sharing app. In an interesting pivot for the platform, Instagram CEO Adam Moserri revealed in a video posted to Twitter that the app will be making a lot of changes in the coming months, including moving away from its prior focus on image sharing. "We're no longer a photo-sharing app," Adam said in the video.
"The number one reason people say that they use Instagram, in research, is to be entertained. So people are looking to us for that."
So what does this mean for you and your business?
It’s no longer good enough to just post those selfies and hope people are looking and listening to what you have to say. Video is becoming the BEST way to grow organically through REELs and stories. If you want to be seen by your ideal clients, it is time to re-evaluate your current social media roadmaps and make some changes.
I know, I know. You are probably thinking “Nooooo!! I do not have the time or energy to start doing all those silly dances, lip-syncing, and whatnot“ I hear you, and I fully understand. The struggle is REAL friend! You are one busy Bad Ass Boss Lady!! (Say that three times fast) and sitting in front of the camera singing “oh no, oh no, oh no no no no” is not on your list of things to do today. So where do we go from here?
3 tips on getting started with Video Content
Start Small
With the use of programs like Canva, you can easily take any of the templates, or start creating your own, and make it into a video! You can add in fun transitions, choose from thousands of elements, colour options and fun GIFs and music! Want to see what all the fuss is about? Click here to get your free trial.
Keep Them Entertained
So creating video content can be a little scary, but it doesn’t have to be. I’m sure you’ve seen other business start to do those fun little dances, crazy transitions, and “story times”. however, those aren’t the only ways to create content. I have many clients who simply don’t want to be in front of the camera. So, what do we do? The possibilities are endless! Show some behind-the-scenes footage of you making the jewelry or packaging your next order. Educate your followers with how-to videos such as the proper way to do a yoga pose or have some fun showcasing your products.
I’ve put together 50 content ideas that would get those creative juices flowing.
Download it for FREE today!
Does it feel right?
How many times have you looked at someone’s IG account and think “Look at all that pretty, shiny and perfect IG lives…” We know and understand that that isn’t exactly what their lives truly look like. Staying authentic to you and your brand is top priority, so make sure what ever content you decide to create stays true to you! Your ideal client will be more likely to purchase from you if you are genuine! So stay true to you. Still need a little help figuring out what your social roadmap will look like? Let’s connect, we can talk about how to get your schedule up and running.
